3 Things Bloggers Can Learn From Netflix

August 3, 2016

Here’s a challenge for you. Take a moment, and think of all the people that you know that don’t have Netflix. It’s not very many, is it? It seems like everyone and their dog (literally) has Netflix these days. We have it, and we watch it pretty regularly (y’all, FIXER UPPER IS ON NETFLIX). But why am I talking about this? What can bloggers learn from NetflixA lot. Netflix’s view of their customers, their desire to share and produce great content, and their recognition of their place in the media world is virtually unmatched in any business, organization, or company today. I think we have a lot to learn from them, so let’s jump right in.

3 Things Bloggers Learn From Netflix

#1: Netflix’s view of their customers

Netflix was founded in 1997 (source). Most people started hearing about and using the service in the mid-2000s, when stores like Blockbuster began to lose their popularity. In the beginning, you would use the Internet to rent a DVD that they would mail to you. You could watch the movie and keep it as long as you wanted, then you would send it back. Once they received it, they would send you another DVD based on the list that you had made. They charged a monthly fee instead of charging per rental, which was the status quo for the time. Over time, the service has evolved, and we all know what it is today. You can stream movies and TV shows on any device for a monthly fee.

Netflix knows what their customers want and they regard that as their top priority. When the business started, they knew that their customers did not want to pay per rental and be charged extra if they kept the movie too long, so they charged a monthly fee and allowed the customer to keep the movie as long as desired. Now, as they’ve moved into being a streaming service, I believe that they focus even more on the desires of their customers.

For years, people have begged anyone and everyone for a Full House revival. So what did Netflix do? They created the series Fuller House, a sequel to the original show. They said they would produce only one season. Then, it did so well that people asked for more, so they’re in the process of filming season two right now. Another example: Gilmore Girls. Since the show ended so terribly (don’t even get me started), fans have wanted another season or a reunion movie. So what did Netflix do? They’re essentially giving fans both. In the fall, Netflix will release four Gilmore Girls “movies,” as a follow up to the beloved show. Netflix knows their customers, they listen to what they want, and they make it happen.

This is critical for bloggers, as well. We need to know our readers, listen to what they want, and make it happen. If you’re a mom blogger, and your readers want stories about raising kids, and you blog for 3 months about your favorite rock and roll bands,  you will lose your fans and your credibility. If you have a brilliant mind for budgeting, and your readers want printables to help them stay on budget, and you give them printables about how to plan a $25,000 wedding, they’re done with you.

As bloggers, our readers are literally our life-blood. Without them, there are no blogs, there is no money, we lose our jobs. We need to view them as our top priority. This is not to say that you need to change who you are to appease a certain group of readers. That isn’t true in the least. You do you, and the people who are interested will come. When they do, get to know them, and get to know what they’re interested in. Make their wants and needs your priority, and you’ll be set.

Related Post: If You Don’t Love It, Don’t Do It

#2: Their desire to share and produce great content

This one is two-fold, and it has really developed over the past few years. For the longest time, Netflix was a rental and streaming service, sharing only movies and series that had been produced by others. Now, they have also introduced Netflix Originals, movies and series that they have produced themselves. Yet for both sharing and producing, they focus only on high-quality movies and series with great content.

Though all the movies and series on Netflix are CERTAINLY not my taste, that does not mean that they are not high-quality or that they do not contain great content, tailored for the individuals interested in that particular topic. Netflix searches out movies that people love, that have received positive reviews and awards, and that they believe are worth their service. If something doesn’t meet their standards, they don’t share it with the world. When producing content, they take time to develop a script, a story, and characters that they believe work well together. Again, it may not be my taste, but it appeals to someone and it’s well-made. They take their time when producing content. That way, they can make sure they get it right. And as far as I can see, they do.

This is vital for bloggers. Yes, we need to know our readers and produce content that they want to read, but it has to be great content. If you throw together a blog post that you don’t really care about just to please your readers, it won’t be successful. Put your heart into what you do, take your time, and get it right. It will pay off. When sharing other content, make sure you read the content first. I know that seems like a no-brainer, but don’t just share a post because you’ve heard of the blogger and it’s probably good. Check it out and make sure it lines up with what you believe and what your readers are interested in. If it’s not high-quality or great content, your readers deserve better. Only share and produce content that is meaningful to both you and your readers.

#3: Their recognition of their place in the media world

If any business in the world knows who they are, what their purpose is, and what their customers expect of them, it’s Netflix. Seriously. How many times have you seen people upset with them for a legitimate reason (price doesn’t count)? I’m going to say that answer is pretty low, if you can even think of any. Netflix knows that they are a movie and TV streaming service. They don’t try to add in something like video games. Other companies do that, and they know that’s not their role. They do what they do, and they do it well. They recognize that they are regarded as one of the best, if not the best, streaming services, and they put their effort into maintaining that status and constantly improving their services.

Bloggers, this is one of the most important lessons you can learn. Learn who you are in the blogging world. Sure, you may not be the “Netflix” of the blogosphere. I’m not, by any means. But I know what kind of blogger I am. I blog about healthy lifestyles, my faith in Christ, and my life and adventures as a homemaker. That may not float your boat, and that’s fine. You may blog about makeup and cats, and neither of those are really my thing. But if that’s who you are, then you do you, and do it well. Invest your time in developing who you are as a blogger and constantly improving your content, not changing it. When you realize who you are and who your audience is, you are a successful blogger, no matter how many followers or likes you have.

Related Post: 4 Lessons I Learned In 2 Years Of Teaching

3 Things Bloggers Can Learn From Netflix

Of course we bloggers love Netflix because it provides the best background noise while we work, but it’s also a great teacher for us to learn from! Know who your readers are, produce high-quality content that is relevant to them, and be confident in yourself and your blog! You just do you, and you’ll be as great as Netflix, I have no doubt! 🙂

What other great lessons can we learn from Netflix? Do you know who you are as a blogger? How can you improve your blog without changing who you are?



  • ashley

    August 3, 2016 at 8:20 am

    Great post! <3

    1. smalltownsoul

      August 3, 2016 at 8:37 am

      Thanks so much, Ashley!! 🙂

  • Amelie

    August 3, 2016 at 8:40 am

    I absolutely love this post! I had never seen things that way, and now you made me see Netflix in a completely different way!

    1. smalltownsoul

      August 3, 2016 at 8:41 am

      Thank you so much, Amelie!!! I hope you can use some of these things to grow your awesome blog even more! 🙂

  • Brooke

    August 3, 2016 at 8:48 am

    This was such an interesting post! I’m like Amelie, I never saw Netflix as a useful lesson until now, but I’m glad I read this post because it gave me some perspective.

    XO, Brooke

    1. smalltownsoul

      August 3, 2016 at 9:45 am

      Thank you, Brooke! I really hadn’t thought of it either, but it just came to me one day and I thought others needed to know! 🙂

  • Alyson

    August 3, 2016 at 12:33 pm

    This was such an interesting post! Thanks for sharing!
    XO Alyson | My Life as Alyson

    1. smalltownsoul

      August 3, 2016 at 2:40 pm

      Thanks, girl! I’m glad you liked it! 🙂

  • Chelsie

    August 3, 2016 at 8:43 pm

    I love the spin you took on this post! There are definitely a lot of businesses like Netflix that we, as bloggers, can learn from!

    1. smalltownsoul

      August 4, 2016 at 8:51 am

      Thanks, Chelsie! I absolutely agree! They’re such a great business model! 🙂

  • Shann Eva

    August 3, 2016 at 10:19 pm

    Awesome. I, of course, love Netflix, but never have thought about so many ways us bloggers can learn from it. Really great points and smart advice.

    1. smalltownsoul

      August 4, 2016 at 8:51 am

      Thanks, Shann! I hadn’t thought of it either, but it just came to me one day! 🙂

  • Michaela

    August 4, 2016 at 8:11 am

    This is all so true. I never thought about Netflix in this perspective.


    1. smalltownsoul

      August 4, 2016 at 8:53 am

      Thanks so much, Michaela! I found it interesting! 🙂

  • Cristina

    August 4, 2016 at 8:41 am

    This is such a fun post! I love Netflix and I never thought of what I could take away from it as a blogger – awesome!

    Cristina / cristinawashere.com

    1. smalltownsoul

      August 4, 2016 at 8:53 am

      Thank you, Cristina! They’re definitely a great business model for us bloggers! 🙂

  • Aleksandra

    August 4, 2016 at 9:48 am

    Not sure why people ever get angry with Netflix for their price. I mean, it is like £5 in the UK, right? Your cable TV would never be that cheap.

    1. smalltownsoul

      August 4, 2016 at 12:02 pm

      I agree, Aleksandra! It’s around $8 in America, so that’s pretty similar! But I guess some people have just had some issues with it in the past! 🙂

  • Nicole

    August 4, 2016 at 9:55 am

    Such a great post! Never would have put these ideas together, but I love blogging and I love Netflix so, of course, I loved this post, too 🙂 Really awesome way to describe blogging and help bloggers start working on branding and thinking of their blog as a business. XO, Nicole // http://www.empirestyles.com

    1. smalltownsoul

      August 4, 2016 at 12:03 pm

      Thank you, Nicole! I sure hope that it can help bloggers grow their businesses! 🙂

  • Candis Barbosa

    August 4, 2016 at 1:11 pm

    This was a really interesting post. When it comes down to it, blogging and Netflix are all about the content creator and the target audience. Netflix has done a lot of amazing things. Really curious what they will do in the future. I’m a huge fan of Full House and Gilmore Girls, so I’m so happy they have rebooted both on Netflix. Looking forward to A Series of Unfortunate Events coming to Netflix this year.

    1. smalltownsoul

      August 4, 2016 at 4:01 pm

      Thanks for reading, Candis! I absolutely agree about the content and the audience, and Netflix so gets that! They’re coming out with such awesome things that I know their future is bright! I haven’t checked out Fuller House yet, but I’m so excited for Gilmore Girls!! 🙂

  • Rebekah

    August 7, 2016 at 5:45 pm

    Wow, I never thought of Netflix like this. I always thought it was a way of wasting precious time in bed when you should be doing other productive things, but at least now I can claim it’s for blogging research, haha!

    1. smalltownsoul

      August 8, 2016 at 9:35 am

      Haha, that’s what I’m talking about, girl! 😉

  • Emelia

    August 17, 2016 at 8:12 pm

    What great insight and comparisons…really made me think about connecting with my readers. Love this!

    1. smalltownsoul

      August 18, 2016 at 3:54 pm

      Thanks, Emelia! I hope it can help you grow your blog! 🙂

  • Anna

    August 30, 2016 at 1:27 pm

    Love this, a really good perspective xx


    1. smalltownsoul

      August 30, 2016 at 2:38 pm

      Thanks so much, Anna! 🙂

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